“Nothing in our lives can guarantee sustainability” – Kommersant FM

“Nothing in our lives can guarantee sustainability” – Kommersant FM

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The Central Bank expects an increase in citizens’ savings in 2024. According to the regulator, high rates will cool demand and increase the attractiveness of deposits, so real household expenses will decrease by 2%, and the volume of savings will increase. The flow of money from bank accounts to deposits has been observed for several months, and the Central Bank also reported the growing interest of the population in cash currency.

How are Russian entrepreneurs going to save capital? Kommersant FM talks about their strategies for the next year.

Co-founder of the Dolavto company Sergey Klimov: “Lately I haven’t had a question about what to save, because all the money is invested in my own business. Of course, in general, it is very difficult to protect yourself from the trends that currently reign in our financial markets, because the shocks affect almost all areas. Until recently, we considered the same dollar to be unshakable, but now, it turns out, nothing in our lives can guarantee stability. But I try not to keep the funds just dead, but strive to replenish them so that the business makes a profit. And even against the backdrop of some failures relative to the Russian currency, the profit will somehow compensate for the losses.”

General Director of the Sistema company Sergey Zubarev: “Rather, it is worth considering not the possibility of some quick earnings, but dividing your portfolio into different areas. It makes sense to keep some of your money in rubles, some in gold, and some in shares of Russian companies. It makes sense to store funds in foreign currency. But from the point of view of its use within the country, there may be some inconveniences. Maybe there are some commissions, some difficulties when withdrawing or depositing into the account. As for deposits, this is a good option for a person who would not like to spend a lot of time going into details. Medium-term, long-term deposits, from six months to a year, are quite an option, and can bring some small profit, at least not to lose your money, and maybe even earn a little.”

Co-founder of the Bitrix24 service Sergey Ryzhikov: “We have a saying: if you are not very good at something, then you basically lose at it. We earn money only from our profession, from our competencies. Of course, sometimes you worry about how to properly allocate the money, what to do with it, but it seems to me that you need to let go and worry in moderation. If a person has funds, then a good way to invest them is, for example, buying a one-room apartment for a child. This will come in handy in any case. I always told my children that the most wonderful thing I can give them is the best education at the moment and a one-room apartment, then they are on their own.”

However, the Central Bank drew attention to the high inflation expectations of Russians: they expect prices to rise by 14% next year. Against this background, the regulator predicts high demand, explaining that for such categories of the population the best way to save money is to spend it right away.

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