Nike will cut 2% of employees – Kommersant
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Yesterday, February 15, sports goods manufacturer Nike announced its intention to lay off 2% of its employees – about 1.6 thousand people. Writes about this The Wall Street Journal with reference to a statement sent by Nike CEO John Donahoe to company employees. The cuts are part of a plan to cut costs by $2 billion over the next three years. Nike announced this plan back in December. The cuts will begin today, February 16, and should be completed by the end of the quarter.
“To compete, we have to change and get rid of less important areas to focus more on what really matters,” Mr. Donahue said. Nike, like some other sporting goods manufacturers, has already predicted Quite weak consumer demand in this market in the near future. Reasons include inflation and macroeconomic difficulties. In December, the company also downgraded its 2024 forecasts.
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