Named the most popular gifts to Russian women on March 8: products instead of jewelry

The era of flowers, perfumes and bonbonnieres is outdated. Polls on “gift” sites dedicated to March 8 showed that “gentleman’s set” from men this year will not be expected. There will be no gold, flowers, stockings, chocolates and bows, gifts are chosen according to the principle “cheap and useful”. And for the first time, probably, products are leading the list of preferences for Women’s Day.

There is no money, but we keep the brand – the trend of the season. Therefore, if we are talking about jewelry, costume jewelry “rules”. Fortunately, the industry has become adept at making imitations, a beautiful “glitter” can be purchased quite inexpensively. Well, or go broke on Swarovski. For colleagues or completely hated acquaintances, they get “something simpler” at all: a photo frame, a pencil, a scented candle …

Another way out, and massive, this year is to give the lady food. For young and not so young nymphs, men are going to present wine and fruits: lychees, suites, papaya or more familiar kiwi, apples, bananas. Fresh and canned. For women over 50, many strive to present honey. Honey sets, with or without nuts, sometimes with a personalized label, are the hit of the season in the “mothers and older colleagues” category. Chocolate is also in use, but more often dark or as part of thematic sets.

With women, of course, it is more difficult. But even here resourceful gentlemen show ingenuity. They are going to give their ladies, for example, bottles of extra virgin olive oil. Or linseed, sesame, watermelon, cedar, pumpkin oils. Another option for edible gifts for fans of a healthy lifestyle: meat chips, nuts, urbechi, Himalayan salt. All this is also in demand. The originals stand apart, which will present their companions with even more unusual food – stores specialized in “wild” canned meat record an increase in demand. Although, at first glance, giving a lady a jar of wild boar or elk meat, or a circle of horsemeat sausage as a gift to a lady on Women’s Day is not an idea.

The clothing direction is widely represented by “hygge” items, that is, goods for coziness, comfort and soul. Ladies of all ages will be given soft blankets, pillows, including long dakimakura rollers with a bright print. More mugs and thermo glasses, cozy bathrobes, socks and slippers – everything for a quiet evening by the fireplace. There are also targeted sets of “hygge-antistress”: tea, coffee, nuts, a teddy bear, chocolate… Men either do not intend to give flowers at all, or “by circumstances”. Demand has fallen even for recently popular florariums – closed flower systems in glass or plastic. Arguments: “nowhere to put” and “also require care.”

And finally, what will women themselves give each other? Such a layer of gifts for March 8 is also present. Suddenly, one of the first places (and not only for retirement age) came seedlings, both early flowers and vegetables: petunias, lobelias, peppers, eggplants, etc. After all, March 8 with sprouted greenery on the windowsill is the very beginning of the summer season .

– Yes, in recent years there has been a steady redistribution of the holiday segment, including purchases on March 8, towards practice orientation, says marketer Galina Panshina. – They donate less than what they gave by March 8 before. In general, there is less demand, because many people in the 30+ category do not celebrate this holiday. Perfumes are now given less often, not because they are expensive, but because it is difficult to guess with such a gift, perfume is a matter of taste. Women wear less lace, preferring comfortable cotton. Gold may be losing because of high prices. But in general, jewelry is not the most fashionable gift in the 25+ category, gadgets are in the lead there.

In general, if we track the “gift” trends, we can say that the attitude towards giving has become much more conscious, and the market is more civilized. Of course, there is a difference between big cities and remote areas, between Moscow and the regions. But kitchen utensils on March 8 or emphatically useless singing fountains are now not accepted anywhere.

People have learned that it is inappropriate to give underwear, clothes, hygiene products and even cosmetics to a non-closest relative. But the period of craze for gift certificates is over. Still, such a choice of gift depersonalizes the addressee. Therefore, today they give what exactly a person needs and may like, or a non-binding souvenir. Young people have vish lists (wish lists. – Approx. Aut.). It is possible that not only the economic situation, but also the desire for conscious consumption and decluttering of housing played a role in this attitude towards giving. For example, cut flowers began to be bought less around the world – and in our country too.