Muscovites curb purchases
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In a context of uncertainty, scarcity of certain products and rising prices, the time has come overall for a decline in consumption.
In Moscow
When summer arrives in Russia, canning – cucumbers, tomatoes, beets… – becomes a national sport practiced in every family, especially in the countryside. But this year, reserves are reported to have reached record levels, given the concern over the war in Ukraine. Seen from the provinces, Western sanctions are far away, we are used to tightening our belts and many live almost in autarky around their ogorod – the essential Russian vegetable garden. In town, it’s different. Behind a semblance of normality and the summer heat, the consumer market operates a visible mutation in this atmosphere of “strange peace”. In Moscow, major Western luxury brands have suspended their activities, leaving shop windows obscured by posters and promises of reopening soon. However, the wider public is not affected by these very high-end products.
About 20% of large foreign companies would have fallen…
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