Leave a Legacy – Style

“Kommersant Style” tells how the styling of the Renaissance is living its peak in the 21st century.

Along with ultra-modern short haircuts and casual, “just woke up” styling, the Renaissance style is suddenly claiming leadership. It is interesting that he is popular both among the stars and on the catwalks and in social networks, where more than 5 billion views have already been collected using the hashtag #renaissancehair. A powerful driver of this trend has become Beyoncé, who is currently playing concerts as part of her Renaissance World Tour, the first after a five-year break.

Famous designer brands such as Loewe, Mugler, Balmain, Coperni, Courreges, Alexander McQueen and David Koma have put their hands on the images of the singer. At almost every performance, her long hair was curled into small curls with the effect of loose braids – just like from the paintings of Botticelli, Titian or Ghirlandaio.

However, the trend for loose hair is not the only one: much more often in hairstyles of the modern Renaissance, hair is collected in complex styling with elements of buns, braids and plaits, necessarily decorated with nets, cords and ribbons. This era also inspired designers at the fall-winter 2023-2024 shows, such as Dior and Elie Saab. Stylists created smooth hairstyles for models based on braids and plaits woven into low buns. Particularly noteworthy were the velvet and silk capes on the Elie Saab models. Finally, just the other day, Ferragamo presented an advertising campaign called New Renaissance, paying tribute to Florence and its rich traditions of craftsmanship.

Daria Bogomolova