Launch of a new project, Akhmadullina Atelier Man – Kommersant

Women’s clothing brand Alena Akhmadullina has launched a new line of men’s clothing – Akhmadullina Atelier Man. This is the first men’s line in the brand’s catalogue. The atelier includes the main services provided by modern tailors: bespoke – tailoring a suit from scratch; made-to-measure – trying on a ready-made model, which is adjusted to the client’s sizes and is also sewn from selected materials. To present the new project, the brand used a lookbook created by artificial intelligence. The Alena Akhmadullina brand, according to the founders, has been using AI for several years in trying on and creating images for its clients – this way you can remotely select the most suitable parts. Tailoring services for men’s suits are already available in the Akhmadullina Atelier Man boutique.