Lamborghini has already sold all its cars until 2024
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Despite the economic downturns, the Italian luxury car manufacturer’s order book exceeds 18 months.
The luxury car manufacturer Lamborghini has already pre-sold all of its production until the start of 2024, its boss told AFP, illustrating the insolent health of the high-end automobile in a gloomy economic context. “We have a very strong demand and currently the order book exceeds 18 monthssaid Stephan Winkelmann in an interview, after a record first half in terms of both sales and profitability.
At a time when the global economy is suffering from the consequences of the war in Ukraine, wealthy customers remain loyal to the car manufacturer owned by the German Volkswagen group. “We have more and more people coming to Lamborghini», and the number of customers «is not our concern” as long as “the global economy remains roughly stable“explains the director. The operating margin reached 32% over the first six months, according to results published in early August, with an operating profit of 425 million euros for 5,090 cars sold.
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In this luxury category, Ferrari also posted record results in the second quarter and revised upwards the annual forecast, with order intake at its highest. The long order times are also due to the lack of components, in particular the electronic chips. Like the entire Volkswagen group, Lamborghini is committed to the electrification of its range, with more than 1.5 billion euros of investment. The manufacturer promises a hybrid version for each of its models by 2024 and a first fully electric Lamborghini “during the second half of the decade“. “It’s already a lot to switch to hybrid for the whole range“Within this period, noted Stephan Winkelmann. “We are already doing as much as possible, and going as quickly as possible.»
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