Ivolga presents a new clothing collection – Kommersant

The collection of the Moscow clothing brand ivolga is inspired by the color and traditions of Morocco. It is based on Majorelle Blue, around which a palette is built that refers to the shades of safari: grass green, terracotta and sand, chocolate and coffee, khaki and predatory prints. In contrast, scarlet and pink appear. All shades are emphasized by a variety of fabric textures in the following models – loose-fitting shirts and skirts, feminine dresses, denim and safari-style overalls. The campaign shooting took place in Marrakech at Yves Saint Laurent’s villa, in the garden of Jacques Majorelle.