IT monitoring: markets are planned for Russian software

The most attractive countries for promoting Russian software, micro- and radioelectronics, and IT project management models are Kazakhstan, China, Belarus, Brazil and India, experts from the Digital Economy ANO determined. To compile this rating, they used an index that included ten different indicators, including the degree of economic integration with the Russian Federation, the presence of demand for digital platforms and solutions, indices of economic freedom and digital maturity, as well as other parameters. As you can see, all countries from the resulting top 5 are members of the EAEU or BRICS.

Kazakhstan, which tops the rating (index – 9.8 points), is characterized by a high level of Internet use by the population, but a low indicator of digital maturity. Trade turnover with Russia is $25.6 billion, import of information and communication (ICT) services is $425 million. China (8.6 points) has the highest digital maturity index compared to other countries of the five, but is inferior to Kazakhstan in terms of the index of Internet use by the population . At the same time, China has the highest figures for trade turnover with the Russian Federation ($141.3 billion) and imports of ICT services ($40.1 billion).

It should be noted that despite the fact that Kazakhstan is the leader of the rating, China and India still look like the most promising markets for promoting Russian digital solutions in terms of their capacity. However, as Russoft President Valentin Makarov noted earlier, speaking about the prospects for supplying system and engineering software to India, it is still difficult for domestic software to compete in such huge markets, in which other suppliers have great financial capabilities and access to leading consumers.

At the end of 2022, the volume of export sales of Russian software companies decreased by 12–17%, to $8.4 billion, Russoft previously told Kommersant. The decline was explained by the fact that developers were forced to leave the European and North American markets due to sanctions. Now they are trying to establish work with friendly countries in South America and Southeast Asia, while at the same time trying to maintain supplies to Western partners through formally independent third parties.

Venera Petrova