In production and services, 50.5% of organizations use digital technologies

Digital technologies are most in demand in the production of products and services—50.5% of organizations use them in this area. Most often, they use robotics and sensors (72.6%) and digital twins (65.9%), as recorded by the “Monitoring of Digital Business Transformation” of the Institute of Statistical Research and Economics of Knowledge (ISSEK) of the National Research University Higher School of Economics. It is based on the results of a survey of more than 4 thousand organizations from ten sectors of the economy in June-July 2023. In second place (28.6%) in the implementation of “digital” is the development of products and services, for this purpose digital design and modeling (47.1%) and additive technologies (46.1%) are mainly used. In third place are sales, delivery and after-sales service (26.2%) – business process automation (57.5%) and artificial intelligence (AI, 46.7%) are most often used here.

The least digitalized are marketing (17.7%), interaction with suppliers and contractors (16.4%) and strategic management (15.2%), which is partly due to the specifics of the technologies used. Those who have not yet used digital technologies have immediate plans to implement, first of all, AI (77.2%) and big data analysis (68.1%) – due to both their versatility and waves of “hype” due to new solutions and products in these areas (generative AI, etc.).

The main goal of digitalization is to increase the efficiency of business processes. The most popular digital technology in all industries except construction is automation (ERP, CRM systems, etc.) – it is used by 75.7% of companies using digital technology. Big data technologies and digital platforms are also in high demand. The main factor hindering the introduction of digital technologies is the lack of financial resources. It was indicated by more than half (56%) of representatives of organizations using digital technologies or planning to implement them. More than a third of respondents (37.4%) note a lack of relevant packaged digital solutions. ISSEK suggests that, apparently, the supply of such solutions does not yet fully satisfy the growing demand. However, another third of respondents (33.4%) consider the lack of digital competencies among employees to be a barrier. The refusal to use “digital” is mainly (61%) due to the lack of need for it.

Venera Petrova