In 2006, Spotify arose and resurrected a moribund music market

In twenty years, the music sector has gone from euphoria to depression before finding a new youth. Rarely has the cultural industry been so dependent on technological innovations that have forced it to constantly reinvent itself.

A light at the end of the tunnel. When in 2017, the American investment bank Goldman Sachs publishes its famous study “Music on the Air” (updated every year), the music majors have understood that finally, finally, the years of lead were behind them. “And the beat goes on”… like a call to get back on the dance floor, the title of the study promised a bright future for the sector by 2030. And every year since then, the study has pushed the limits of future growth even further.

The shareholders of the last three majors that survived the black decade (Vivendi for UniversalMusicLen Blavatnik for Warner Music and Sony for Sony Music) rub their eyes. Will a Swedish geek succeed in rebuilding what an American geek destroyed?…