Hotheads – Style – Kommersant

Kommersant Style celebrates the return of fashion for red hair and finds out which shades are relevant now and how to properly care for them in order to keep their brightness longer.

In the spring, redheads return: look at the bright rich hair color of Megan Fox at the recent Oscar ceremony, in the TV series Daisy Jones and the Six – at luxurious curls in the style of the 70s of the main character, Elvis Presley’s granddaughter Riley Keogh. Actresses Emma Stone and Jessica Chastain have become classic red-haired beauties, whose hair color is recognized as a reference and is considered today the most requested in beauty salons.

However, if you want to follow the example of celebrity, you need to know about the nuances of a red-haired life. For example, all experts unanimously advise to think twice before such coloring, because this is not the color that will be easy to get rid of later. In addition, it is not recommended to do it yourself – it is not easy to guess the ideal shade of copper for a particular skin color type. Ilya Furduy, lead stylist at SlowMo beauty salon, adds that redhead is not only a complex shade in itself, but also requires special care.

How to keep the color bright after such staining?

Every four to six weeks you need to visit a hair stylist and refresh the shade both on the roots and along the entire length. Between visits to the salon, you need to pay attention to the frequency of washing your hair – this directly affects the speed with which the red shades will wash off or fade. Ideal – twice a week and a special shampoo to maintain color. Ilya Furdui adds: “In order for the brightness of the red hair color to not be lost after professional dyeing, we prepare special individual Kydra cocktails / masks for home care. They help maintain optimal water balance and saturate the internal structure of the strands, thereby noticeably thickening the curls. And one more life hack – stylists advise all redheads to give preference to cold water, regularly apply nourishing conditioners and masks to improve hair texture. It seems that this is the case when the saying about beauty is more relevant than ever, and if it does not require sacrifice, then time-consuming and pedantry in care is for sure.

Irina Kirienko