Finn Flare presented a collection after rebranding – Kommersant

Finn Flare brand has chosen a new direction for its summer collection. Brand Director, Ksenia Ryasova, argues that “the key to the success of a powerful brand is understanding the need for rebranding.” The brand presented a collection of free-cut items made from light summer fabrics – linen, viscose, cotton. The rebranding affected not only the new collection, but also the brand’s website, as well as Finn Flare stores. Representatives of the brand promise to launch a costume line soon, as well as present several joint collections during the year.