FAS has opened another case over Alfa Bank advertising – Kommersant
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The Federal Antimonopoly Service (FAS) opened a case against Alfa Bank on grounds of violation of the advertising law. Claims arose regarding an advertisement for a bank loyalty program that was shown on TV. The advertisement stated that the customer would be awarded points for opening an account, but the fine print specified that the promotion was only valid when opening the first account.
“In addition, the video contained information that the product of Alfa-Bank JSC is the “best loyalty program.” Objective criteria for comparison of services were also indicated in an explanatory footnote in small print for a short time. This presentation of information did not allow consumers to familiarize themselves with the footnote data. According to the FAS, such actions of the bank may mislead consumers,” the statement says. press release departments.
In December 2023, FAS suspected Alfa Bank is in violation of the law due to advertising a credit card. In February 2024, FAS excited There is another case against Alfa Bank due to false information in advertising about the abolition of acquiring fees. The reason for initiating the case was numerous complaints about commercials aired on federal channels.
Read more about banking advertising in the Kommersant article. “Conversation in elevated fonts”.
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