Face Out – Style
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Kommersant Style is about who perfume brands choose as ambassadors for their main launches of the autumn season.
Emma Mackie for Burberry
British actress Emma Mackie, best known for her roles in the TV series Sexual Education and the movie Barbie, has become the face of the Burberry Goddess fragrance and will be presenting the fragrance from September.
Features: this is the first fragrance of the brand, which is designed to support the environmental agenda – the bottle will be reusable. Goddess belongs to the family of gourmand fragrances, when created by perfumer Amandine Clerc Marie, she focused on vanilla, combining three different varieties of rheas, as well as lavender, cocoa and ginger root. The ad campaign was shot by photographer Mario Sorrenti.
Yara Shahidi for Gaultier
American actress, model and Iranian-born feminist Yara Shahidi will present the new Jean Paul Gaultier Divine fragrance, the main message of which is “every woman is a goddess”.
Features: Eau de Parfum was created by the “nose” of Givaudan Quentin Bish; This is a floral, gourmand, marine fragrance. Separately, it is emphasized that this fragrance is vegan, contains 90% ingredients of natural origin. The main note is a lily multiplied by the sound of white flowers, sweets and a salty sea breeze.
Kendall Jenner for L’Oreal Paris
Model Kendall Jenner joins L’Oreal Paris’ all-star team and will head up the brand’s advertising campaign starting in September.
Features: Jenner’s first campaign will focus on L’Oreal Paris Infallible long-wear lipstick, which will air with the slogan “I’m not sinless, but my makeup is infallible.” With Jenner’s nomination, the company’s strategy is to bring cosmetics to the forefront of the L’Oreal Paris brand, where the category accounts for approximately 20% of sales. In addition to Kendall, L’Oreal ambassadors are Cindy Bruna, Eva Longoria, Andie MacDowell, Jane Fonda and Helen Mirren.
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