Demand for Russian cosmetics increased – Kommersant

The L’Etoile company published the figures of sales analytics for the first half of the year and named domestic brands and their products that are popular with network customers.

Thus, from January to July 2023, the number of Russian brands in the network increased by almost 20%, while the demand for Russian-made goods increased by 184%. Mixit sebum-regulating facial serum became the most sought-after purchase (over the past year, its sales increased by more than 8 times), and Eat My Blueberry Yoghurt lip balm was also among the leaders. Among the make-up products, the brands L’Etoile and Soda entered the top of sales, and the opening of 2023 was the Eye Yes Pushkin palette from Russian Beauty Guru – it is actively bought. In the perfumery niche, Russian brands Soul of Russia, You, Cult, Nose Perfumes and Metaphysica are in the top, while Cosmogony, Tree of Life and Soft Silver are popular in the premium segment.