Demand for data outpaces supply

Demand for data outpaces supply

More than a third (35.5%) of Russian companies are using or planning to use big data in the next three years, records the “Monitoring of Digital Business Transformation” of the Institute for Statistical Research and Economics of Knowledge (ISSEK) of the National Research University Higher School of Economics. The monitoring is based on the results of a survey of 4 thousand organizations from ten sectors of the economy in June-July 2023.

As it turned out, a third (34.6%) of organizations already working with big data began to do so only in the “Covid” year of 2020 or later. The leaders in the share of big data users are service companies in the financial sector, telecom and IT (including digital platforms and ecosystems). In all these sectors, more than 50% of organizations use this technology. The real sector lags noticeably behind the leaders. Big data is least in demand in construction (it is used by only 11.1% of organizations, it is used mainly in administration and management).

Almost two-thirds of the surveyed organizations (65.2%) noted that they have a streamlined process for working with big data, including continuous collection, processing, analysis, and use in business processes - in making management decisions and for machine learning. About the same number of companies (65.6%) have learned to extract value from the data they collect and see a positive effect from it for the enterprise. Most often, companies implement these technologies to optimize sales and production, although the scope of their application depends significantly on the specifics of the industry.

Note that big data is a liquid asset for almost a fifth of companies (19.3%). Most often, transport organizations (39%), telecom and IT (34.8%) are willing to share them, less often - the mining sector (only 8.1%). At the same time, the supply of big data is inferior to demand - 23.4% of companies are ready to purchase data sets (datasets) from other organizations. 38.6% of organizations would like to have access to government data. Financial, telecom and IT companies are most interested in obtaining data (including government data). Let us note that now, de facto, instead of discussing the regulation of data circulation, which is necessary for the development of the data economy, the authorities are largely discussing the issue of establishing a state monopoly on them (see “Kommersant” dated September 1, 2023).

Venera Petrova

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