Closer to the body – Style – Kommersant

Unusual notes, emphasis on personalization and blending of fragrances: Kommersant Style talks about the current trends of this spring.

Gone are the days of fashion perfumes. Today, no one wants to smell like a fragrance that every other person has, no matter how expensive it may be, and therefore people try niche fragrances and avoid more affordable commercial ones, and even more so “celebrity” perfumes. Today, wearing a recognizable perfume is about the same as coming with a friend to an event in the same outfit. This spring, all the conditions seem to have been specially created for individualists: among the new products there are many quiet, intimate fragrances, many have “delicious” gourmand notes – and layering comes to the fore. Anything and everything is allowed to interfere, which fits perfectly into the concept of “being different from everyone else”, because it will be difficult to repeat the mixing proportions and the result exactly.

Fell into childhood

Sweet, edible notes are reminiscent of ice cream, cotton candy, marshmallows, and chocolate, all of which are commonly believed to create psychological comfort.

Party in full swing

Perfumes inspired by mixologists symbolize luxury and nonchalance, and smell like rum, whiskey or gin and tonic.

bed scene

Subdued fragrances with notes of musk and clear skin relax, smell delicate and sexy.

Left without dessert

Fragrances that replace sweet vanilla with other edible notes like rice, sesame or seaweed.

Grandma’s chest

Floral fragrances are always on trend, but this spring they have a distinct vintage touch.

Irina Kirienko