“Beeline” registered a shortened version of the trademark – “b.”
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VimpelCom (Beeline brand) has registered an abbreviated version of the logo, which shows a lowercase letter “b” with a dot. Registration was completed on March 13, follows from data register of Rospatent.
“This is an alternative company logo – a lowercase letter “b” with a dot, we have been using it since last year. For the first time “b.” appeared as an icon of the test build of our mobile application, and our customers could see it on the Beeline merchandise,” the company’s press service told RIA Novosti.
Design Director of B2C Products at Beeline Evgeny Filatov declaredthat the idea for the abbreviated logo came to the company in September 2021. According to Rospatent, Beeline applied for registration on July 20, 2022.
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