Apple opens a new reality – Kommersant FM
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Retailers will bring a new gadget from Apple to Russia – Vision Pro augmented reality glasses. In particular, “Kommersant FM” was told about such plans on the re:Store network. However, it did not specify when exactly the device will become available to customers. According to RIA Novosti, the MTS and M.Video-Eldorado networks are also planning to sell glasses; the latter has begun collecting applications from customers. Sales of the headset will start in the US on February 2.
Using a gadget, you can see the interface on top of the real world, for example, use applications, watch movies and play games. You will have to control the glasses using gestures and gaze. In Russia, they will cost no less than 600 thousand rubles, noted the head of the re:Store press service Lyudmila Semushina:
“Unlike its predecessors, Vision Pro is a standalone computer with its own operating system. And this, of course, will attract those who like to test innovative technologies. There are enough such people in our country. Vision Pro glasses are not only new opportunities for users to consume content, but also a new environment, including for application developers.
If we talk about sales, the re:Store network will, of course, sell the new product, but it’s difficult to give an exact date. Because we know that today the manufacturer predicts a shortage even in the United States. As for the cost, it’s also difficult to say for now, but it will obviously be from 600 thousand rubles, everything will depend on the exchange rate, logistics, and other market factors.”
The demand for augmented reality glasses, given their cost, will not be massive in Russia, suggests Sergei Kuznetsov, editor-in-chief of the itzine.ru portal. In addition, you can only install free applications on them.
“The demand for this device in general is still not very predictable even for America, not to mention Russia. $3.5 thousand is very expensive, because competitors sell similar models much cheaper, for $200-500. Yes, they are a little simpler, and Apple, entering the market with such an expensive device, probably understands the uniqueness of its offer for users.
Glasses will be imported into Russia unofficially, through parallel imports. Accordingly, the cost will increase due to transportation, customs clearance and other things. Most likely, in Russia some kind of mass demand, like for the iPhone and Apple Watch, is not expected. I think that sales will be limited to tens, at best hundreds of copies.
In addition, Russian users may experience some difficulties. Upon purchase, the device is linked to the buyer’s account. That is, unlike other devices that arrive new, and when turned on, the first user sets up his account, this is not the case here, all devices are purchased with an account. It is clear that these accounts will be created, and gadgets will arrive in Russia with a pre-installed American profile. It will be impossible to add anything other than free applications to this American profile.
It will be almost impossible to buy paid applications, unless, of course, you have a foreign card, or better yet, an American one. As far as I know, the Apple Store checks whether you are using the right card and in the right region, so that users do not have the opportunity to try to buy something cheaper in another region,” says Sergey Kuznetsov.
Last week, Apple opened pre-sales for the Vision Pro headset. According to specialized publications, in ten days the corporation sold more than 200 thousand devices. True, many were sold in the first three days.
Everything is clear with us – Telegram channel “Kommersant FM”.
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