ALROSA Diamonds has a new jewelry collection What Is Love – Kommersant

Working on What Is Love, the designers of the jewelry brand ALROSA Diamonds focused on the asymmetrical design of classic 18-karat white gold jewelry with colorless diamonds. The basis of the new collection are rings – asymmetrical, with an off-center diamond, in the design of Toi et Moi with a pair of diamonds of different cuts, in the form of a double track, a “pillow” of blown gold or a “spring” wrapping around a finger. Instead of the traditional round ones, the jewelery sparkles with Asscher, Oval, Pear, Marquise and Emerald cut diamonds.

Each of these rings can become an engagement ring, or can complement a casual or festive look. Long earrings, studs and pendants on a gold chain follow the design of the rings, unusual, feminine and functional. Jewelry can be easily combined with each other without the risk of turning into boring sets and will surely appeal to those who are tired of taking jewelry too seriously.