A new shopping app “Choice” has been released in Russia – Kommersant

A new application “Choice” has been launched in Russia: it allows you to collect your favorite products from online stores into selections and store them in one place. “Choice” will help users make the selection and purchasing process easier, and brands will increase conversions. In the application, you can save shopping ideas and return to them later, which allows you to take a more conscious approach to the process of purchasing goods.

“More than 80% of mobile device users leave their carts in online stores without completing the purchase. — says the founder of “Choice” Vitaly Grin. -According to internal research conducted during the development of the application, about 90% of users take screenshots of their favorite products or entire images, send them to themselves or friends in messenger, save them in notes or add them to favorites. At the same time, two thirds of them do not return to the saved goods and, as a result, do not buy what they wanted. The app will help change the way you shop online and save time searching for products and inspiration.”

The app is reminiscent of Pinterest – you can collect collections, share them and look for inspiration in the collections of other users, bloggers and brands. “Choice” was developed by people from Yandex and Yota and is being implemented without attracting external funding.