The Agency for Strategic Initiatives has developed a standard for the development of creative industries for regions
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The Agency for Strategic Initiatives (ASI), fulfilling the instructions of Vladimir Putin, has developed a “Regional Standard for the Development of Creative Industries.” It contains 12 blocks of recommendations for the development of the sector, as well as a description of the practices of regions that have succeeded in this. The ASI assigned a key role in the process to the heads of the subjects. It is expected that in 2024 the recommendations will be adopted in 30 regions. The stated goal of the document is to accelerate the development of regions, which will be followed by an increase in all-Russian GDP and the share of the creative economy in it from the current 3% to the 6% desired by the government.
ASI, with the participation of regions and industry experts, developed the “Regional Standard for the Development of Creative Industries” (available from Kommersant). The order to do this by December 30 was previously given by Vladimir Putin. The document contains 12 blocks of recommendations and a description of successful practices in seven regions, including Moscow and Yakutia.
Currently, the contribution of creative industries to the Russian GDP is 4.87% of GDP (without the IT industry – 3%). The government intends to raise this figure to 6% by 2030, and the share of employment in the sector from 4.7% to 15%. In addition, as noted in the document, “the products of creative industries, for example, cinema, animated films, music, video games and others, form a positive image of the country, help increase its investment attractiveness, and the growth of tourism potential.”
Apparently, understanding the structure of power in the Russian Federation, ASI proposes to head the campaign to support the development of creative industries directly to the heads of regions — under their chairmanship, special headquarters should be created from officials and representatives of the creative spheres (the latter should be at least 30%).
- The task of the headquarters is to quickly make decisions and monitor their implementation.
- Events include an annual reception with the governor to highlight creative successes and individual contributions, as well as periodic meetings with representatives of “priority creative industries.”
Further in the recommendations – everything is according to the bureaucratic “canon”: creation of a regional support organization for the development of creative industries, audit and analysis of their impact on the regional economy, identification of priority industries for the region’s specialization, strategic documents, personnel training, regional support measures, increasing demand for products, export support. Some “creative clusters of advanced development” are also recommended.
It is worth noting that the regions will still be able to determine for themselves the extent to which they will implement everything proposed by the center. As Kommersant was told at the Center for the Development of the Creative Economy, created on the basis of ASI, the regional standard will begin to be applied in 2024 in 30 regions of the country at once – their list is still being determined.
Director of the center “Russian Cluster Observatory” of the ISSEK National Research University Higher School of Economics Evgeniy Kutsenko considers the creation of a regional standard “timely and useful.” “On the one hand, there are leading regions pursuing innovative and proactive policies. On the other hand, more than half of the subjects are in a “sleeping position” in relation to the creative economy. They need to be “awakened,” and the standard shows in a simple form that this can be done,” says the expert. General Director of the Agency for Transformation and Economic Development (ATRE) Vladislav Onishchenko notes that the standard demonstrates a view of the creative economy as a commercial industry with export potential and a significant multiplier for other sectors of the economy. According to the expert, the main problem with the development of creative industries is treating them not as commercial production, but as a non-profitable, non-scalable sector. “This is reflected in everything: from difficulties in attracting investments and obtaining loans for development to issues of personnel training,” says Mr. Onishchenko.
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