M.video will open corners of Turkish and Chinese brands
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In the stores of the M.video-Eldorado group there will be separate zones with products from Realme, Tecno, ICL and Thunderobot from Haier. They will replace the corners of Apple, Sony, HP and AMD. A company representative told Vedomosti about this. There are plans to create up to 9,000 branded designs by the end of 2023, he added.
According to him, brand zones are created by the company together with manufacturers, but the M.video representative did not disclose the terms of such cooperation.
In the category of electronic goods, we are talking about creating corners of brands such as Realme, Tecno, Infinix and a number of other brands, a representative of the network clarified. In household appliances, the Chinese manufacturer Haier actively continues to integrate, and the Turkish company Arçelik (brands Beko, Grundig and Hotpoint) has also expanded its retail presence, he added.
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