75% of deposits in Pochta Bank are placed for a three-month period – Kommersant

Short-term deposits make up the majority of Pochta Bank’s portfolio: 75% of deposits are open for a period of three months, another 20% for six months. Anton Anishchenko, director of retail distribution at Pochta Bank, spoke about this at a conference “Financial market. New guidelines in a changing world”organized by the Kommersant Publishing House.

According to him, in the fourth quarter of 2023, due to an increase in the key rate and restrictions on lending, there was a serious change in customer behavior: “The cooling of lending led to the fact that liabilities began to increase. The number of clients who began placing deposits simply doubled in the second half of the year.” People began to pay more attention to their savings and “moved to deposits,” added Anton Anishchenko.

“Different players are trying to find their niche, to fine-tune their knowledge about clients in order to make them a good lending offer. And at the same time, the investors themselves place money for three to six months,” continued Mr. Anishchenko. If, for example, in 2019–2021, the average deposit term at Pochta Bank exceeded a year (74% of such deposits), now deposits with a maturity of one year or more account for only 4% of deposits, the banker said. “Banks, naturally, begin to play with this, work: how to retain, how to attract these clients, what offers to make,” added the top manager of Pochta Bank.

According to Anton Anishchenko, 2024 will be difficult for banks in terms of income. “If you look at how the client behaves, there is dissatisfaction among both depositors and those who wanted to take out loans. Those who wanted to take out loans don’t like high rates. Those who wanted to place deposits expected higher rates, with a large gap from the key one,” he explained.

In general, 2024 will be the year of a “new paradigm,” Anton Anishchenko summed up. “This is a change in income items, a change in product offerings, it’s still about learning to satisfy customer needs. Because clients do not understand and are dissatisfied with what is happening in the market,” concluded Mr. Anishchenko.

Why the share of long-term deposits has increased sharply at VTB – in the material “Citizens bet long”.