12 Storeez released their first capsule collection in 2024 – Kommersant

The GI capsule is the choice of 12 STOREEZ creative director Irina Golomazdina. The collection includes laconic models that reflect her vision and idea of ​​a timeless wardrobe. The products are made from natural materials and in small quantities: dresses, leather jackets, light coats and trench coats, insulated cotton jackets, and knitwear made from fine merino wool and silk. The collection was filmed in the historical center of Venice.

The capsule’s partner is the Turkish factory Suede Mod, which has been specializing in working with suede for more than 50 years and has established itself as one of the best in the industry. In turn, Suede Mod works with dyehouses certified by the Leather Working Group (LWG), an organization that evaluates the environmental impact of production. Dyes operating to LWG standards use a minimum of chemicals and silicone.