"Yandex" will open a portal in VK // The search engine will give the new owner of "News" and "Zen" traffic from the main page

"Yandex" will open a portal in VK // The search engine will give the new owner of "News" and "Zen" traffic from the main page




Yandex will transfer the News and Zen services to VK in exchange for the Delivery Club food delivery service. In return, VK will receive not only Yandex information platforms, but also visitors to its main page: traffic from yandex.ru will be redirected to a site controlled by VK for some time. In the long term, VK will take over the audience of information services, and Yandex traffic will depend on what the company comes up with to replace it, experts say.



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