Yandex.Lavka will rebrand – Kommersant
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The Yandex.Lavka grocery and household goods delivery service will rebrand, the company’s press service said. The division will update its positioning and increase the share of unique products in the assortment to 50%. The new slogan of the service is “This is life”.
The company intends to expand its own product line with the help of products from local suppliers. In addition, Lavka will increase the number of dark stores that produce ready meals. The visual style of the service will also change: the logo will complement the heart, which, according to the plan, will symbolize care for customers and “delivering reasons to fall in love every day.”
The app will have more recommendations and tools to personalize purchases. To do this, Lavka intends to use artificial intelligence and machine learning.
About why sales of grocery sets with delivery began to grow – in the material “Kommersant” “Citizens got food”.
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