Wildberries changed the name of the site to “Berries”
[ad_1]
The Wildberries marketplace has changed the name of its site to the Russian-language “Yagodki”. Now on the main page of the site located a new Russian-language name, but the link leading to it remained unchanged.
On June 7, at the Russian Retail Week forum, Tatyana Bakalchuk, the head of Wildberries, did not rule out that the company would think about the possibility of rebranding the name in Russian.
“I cannot promise that we will rebrand. Let’s think, ”Bakalchuk emphasized (quote by TASS).
Thus, she responded to the remark of the Minister of Industry and Trade Denis Manturov, who during the discussion at the forum noted that in retail and industry there is a dominance of foreign names. Business representatives, in turn, noted that foreign names in goods contribute to their more active sales due to the tradition that has developed in society to perceive foreign names as more prestigious.
Subscribe on Vedomosti on Telegram and stay up to date with the main economic and business news.
[ad_2]
Source link
