Why interest in vinyl record players is growing
[ad_1]
In Russia, the demand for musical equipment, especially technically outdated ones, has sharply increased. At the end of 2023, sales of vinyl players almost doubled. But interest in CD players has jumped the most—by 12 times, Izvestia writes. Against this background, the number of advertisements with musical equipment on advertisement sites has increased significantly. It mainly displays equipment from the 1990s.
At the same time, sales of records and discs themselves increased. According to Sergei Kolyada, head of the public relations department at M.Video-Eldorado, this trend has been persisting for several years: “We are recording a stable demand for audio and video content on physical media. In 2023, sales of DVDs and Blu-ray discs, as well as vinyl players and records, were at the level of 2022.
We associate this interest of buyers with their desire to gain a new emotional and tactile experience, to enjoy the listening process.
In addition, vinyl records and CDs are becoming collectibles and are of interest to members of the younger generation who want to experience new emotions. Turntables are also popular as unusual gifts.”
Interest in retro players is also growing in Europe. For example, in the UK last year, more than 6 million vinyl records were sold, which is almost 12% more than the results of 2022. In Russia, the figures are more modest; during the year, citizens purchased only 700 thousand records. Interest in them is spurred by the fact that many modern artists have begun to release music more often on analogue media, noted Mikhail Yakushenkov, manager of the Sound Barrier record store. But, according to him, older performers are in greatest demand:
“This is fashion. In particular, there are vinyl parties, people are trying to figure out what the difference is between analog and digital sound. There is, of course, a lot of interest in records.
Firstly, many modern artists use this format, which, say, was not the case in the nineties and early 2000s. Secondly, a whole generation has grown up who have never held anything like this in their hands; they are simply interested in it.
However, the basic demand picture does not change from year to year. Still, these are the best examples of rock, jazz, soul music, and classical music. Of course, there are new artists, but if we take, say, rap artists, then, say, the old school of the nineties sells a little better than modern artists. As for prices, if previously some fairly average branded record cost around 2.5 thousand rubles, now it is cheaper than 3 thousand rubles. there is practically nothing.”
According to Avito, the average price of a vinyl record from a private seller is now 2.6 thousand rubles. But, in addition to them, audio cassettes also began to be in demand: their sales on the site increased by 35%, and the cost reached 700 rubles.
Everything is clear with us – Telegram channel “Kommersant FM”.
[ad_2]
Source link
