What principles helped Coco Chanel enter the history of fashion
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140 years ago, on August 19, 1883, Gabrielle Boner Chanel was born, who became known as Coco. A seamstress from a poor French family managed to revolutionize the world of high fashion and create one of the most famous brands of clothing, jewelry, perfumes and cosmetics. What views on life and work did the founder of the House of Chanel adhere to – in the material “Kommersant”.
About perseverance
“Intending to do the real thing, be prepared to forget about everything else, otherwise, neither the case nor this rest will work out. ” (from the autobiography “Coco Chanel. Life, told by herself”).
About accepting age
“Nothing ages a woman like desperate trying to look younger (in an interview with Premiere chaine de l’ORTF, 1969).
About the purpose of money
“I judge people by how they spend money. I would say to women: don’t marry men with a change purse. Enthusiasm is needed not to earn money, but to spend it. Earned money is only material evidence: if a business or a dress does not bring results, then they are no good.” (in conversation with writer Paul Moran, 1946).
About priorities
“Already in the 1930s, when Winston (Churchill.— “b”) confronted Hitler alone, he had to understand that sooner or later, in the face of an impending war, he would be forced to seek compromises. Unlike him, I stubbornly refuse to make concessions that destroy my ideals. (in an unpublished interview with journalist and MI6 agent Malcolm Muggeridge, 1944).
About choosing a path
“I always had to choose between men and my job. AND I have always chosen work, because without it I’m just Gabriel, and with her – Coco Chanel, the one and only ” (from the autobiography “Coco Chanel. Life, told by herself”).
On the obsession with wealth
“Money for the sake of money, this dark obsession with wealth, has always seemed abhorrent to me. Money is not attractive, it is convenient. When women love money for what they give, it’s natural, but when they are in love with them, it’s terrible. (in conversation with writer Paul Moran, 1946).
About a sense of proportion
“A woman may be too dressy, but too elegant – never” (in an interview with RTF Television, 1959).
About the Russian experience
“From the Russians, I learned how to really work. I was not an idler and did nothing carelessly, but what was going on behind the scenes of the Diaghilev ballet was shocking. (from the autobiography “Coco Chanel. Life, told by herself”).
About connections with the Nazis
“I learned to hide my true feelings. I misled people, so many people that I could also spy.” (in an unpublished interview with journalist and MI6 agent Malcolm Muggeridge, 1944).
About peace of mind
“Self-care must start from the heart otherwise, no cosmetics will help” (from the book “Coco Chanel. Me and my men” by biographer Sophia Benois).
About people
“I have never heard people talk so badly about each other as they do now. This happens because they have nothing to say, as a result, gossip is composed about anything, just to somehow disgrace. But I think nowadays it is very difficult to spoil the reputation, because no one is listening anymore (in an interview with Premiere chaine de l’ORTF, 1969).
About dignity
“The most troubled times are not wartime, when everyone knows who the enemy is, but post-war times, when everyone becomes an enemy against everyone. It’s harder to maintain dignity at a time like this because the desire to loudly slam the door of life itself is strong” (from the autobiography “Coco Chanel. Life, told by herself”).
About the relevance of fashion
“Fashion should reflect the place, the moment. It is in this case that the meaning of the saying “the customer is always right” becomes precise and clear; fashion, like opportunity, is something to be grasped” (in conversation with writer Paul Moran, 1946).
On the cost of fame
“People come up and say hello. And I don’t know them for sure, I see them for the first time, but have to be polite shake hands. Well, if it pleases them, then so be it.” (in an interview with Premiere chaine de l’ORTF, 1969).
About finding yourself
“If you want to have what you never had, you have to do something that has never been done” (from the book “Coco Chanel. Me and my men” by biographer Sophia Benois).
About chance
“Weak heads tend to brag about the advantages that just give us a chance” (from the book “Coco Chanel” by biographer Henri Guidel).
About the essence of style
“In France, there is a style of the nation, when people on the street dress the same as you … I managed to ensure that people on the street have my style. But I don’t believe in copying, I believe in imitation.” (in an interview with RTF Television, 1959).
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