Vkusvill launched sales in Dubai
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Retailer “Vkusvill” launched sales in Dubai through the express delivery service YallaMarket. There are currently limited product categories available in Dubai. However, the company clarified that in the future the range will be expanded taking into account the tastes of customers.
Customers can place an order in the YallaMarket application. Goods are placed on the online shelf with special offers, in a separate collection “VkusVill”. You can pay for the order, including Russian bank cards and GooglePay. Delivery speed depends on the address. It takes 15 minutes to get groceries to the Jumeirah Lake Towers area. The maximum delivery time is 60 minutes. Baby food, drinks, canned food, jam, bread, chocolate and other sweets are available for purchase in Dubai.
YallaMarket is Dubai’s first express delivery service. It was founded in August 2021 by Russian entrepreneurs Leonid Dovbenko and Stanislav Seleznev. According to Vkusvill, 50% of YallaMarket users are the Russian-speaking population of Dubai. The service’s cooperation with Vkusvill began in 2022, and test sales of the brand’s products started at the end of December.
Vkusvill left Russia in 2022. In November, the first orders were received by buyers in China, and in December – in neighboring countries. In Russia, Vkusvill operates more than 1.3 thousand stores in 71 cities. The retailer is also one of the largest players in the online food retail market. In 2021, the company’s revenue increased by 42.26% to RUB 162.18 billion.
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