Vkusvill launched delivery in the network of Kazakhstan

The Vkusvill retailer has launched the delivery of goods to retail chains in Kazakhstan. About it informed “Kommersant” with reference to the representative of the retailer. In the SPARK-Interfax system, the domain kz-vkusvill.ru also appeared, which was registered in May.

Vkusville explained that through this site the company can accept orders from potential partners for the delivery of goods to Kazakhstan. At the same time, the retailer has already begun cooperation with several local partners – Q-Store filling stations, Kinopark chain, Megapit marketplace, which receive goods through the Brandpoint distributor. It is assumed that in the near future the retailer’s products will appear in the stores of the Yubileiny and Green Bean chains.

Mikhail Burmistrov, General Director of Infoline-Analytics, believes that the main buyers of Vkusvill products in Kazakhstan may be Russians who, after the announcement of partial mobilization, moved to other countries. According to him, in the future the retailer will be able to find a loyal audience among the local population, but this may take more time, since Vkusvill does not plan to open its stores yet. At the same time, the niche for selling healthy food products in Kazakhstan remains open, independent expert Irina Bolotova noted.

This is not the first experience of cooperation between Vkusvilla and the food markets of the CIS countries. In particular, in December 2022, the retailer, together with the delivery service boxberry launched delivery of products to neighboring countries – Belarus, Kazakhstan, Kyrgyzstan, Armenia and Tajikistan. At that time, Vkusville explained that orders would be formed at one of the warehouses in Moscow, after which Boxberry would deliver them either to their homes or to one of their branches in the country. It is clarified that the time and cost of delivery will depend on the specific region. On average, delivery will take from 3 to 10 days.