“Vkusno – and that’s the point” applied for trademark registration in Kazakhstan
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The network of fast food restaurants “Vkusno – i dotka” applied for trademark registration in Kazakhstan, informs “Interfax Kazakhstan” with reference to the Department for Intellectual Property Rights of the Ministry of Justice of the Republic.
According to the publication, the application is currently under consideration by an expert organization.
Earlier, a representative of the press service of “Vkusno – and that’s it” reported that the company is still does not plan exit to Kazakhstan after the departure of McDonald’s.
About what McDonald’s He has made a decision curtail business in Kazakhstan “due to supply restrictions,” it became known on January 5. This was announced by the management company Food Solutions KZ LLP. According to Bloomberg, one of the reasons became inability to buy meat in Russia. It also proved unprofitable to purchase it from local or European suppliers due to high prices and transportation costs, which would have led to business at a loss.
McDonald’s has closed its restaurants in Russia since March 14, 2022, and on May 16, 2022, the company announced its withdrawal from the Russian market. In mid-May, the fast food chain announced the sale of 718 restaurants in Russia to local licensee Alexander Govor. The company reserved the option to buy the business back within 15 years. On June 12, 2022, the first 15 restaurants of the former McDonald’s reopened in Russia under the Vkusno — i Tochka brand.
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