VK is pulling a ticket // They want to appoint the holding as a single operator of the “Pushkin card”

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The Ministry of Culture and the Ministry of Digital Development have proposed making VK the single ticket operator for the Pushkin Card youth state program. All cultural organizations participating in the program and other ticket aggregators will have to connect to it. A single operator will conduct an experiment to verify the identity of the buyer and the ticket bearer using QR codes in order to stop numerous card frauds. Now the holding does not have its own ticket operator, but, according to Kommersant, it is considering the purchase of one of the market participants.

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