Tinder to complete withdrawal from Russia by June 30 – Kommersant
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Tech company Match Group, which owns and operates the largest portfolio of popular online dating services including Tinder, Match.com, Meetic, Ok Cupid, Hinge, Plenty Of Fish, Our Time, will complete its withdrawal from Russia by June 30, according to the company’s annual report. .
“We are trying to protect human rights. Our brands are taking steps to limit access to their services in Russia in order to stop working on the Russian market by June 30, ”the company said in a report.
After the outbreak of hostilities in Ukraine, a number of foreign dating services limited work in Russia, including Bumble, Badoo and Fruitz. In turn, in April 2022, Tinder disabled access to paid options for Russians, but did not leave the market.
Match Group has not previously announced its intention to leave Russia. In May 2022, the company’s managing and financial director, Gary Svidler, said that “Russia’s invasion of Ukraine was reflected in performance in Europe”, in particular due to falling revenues in Russia, Ukraine and “certain other neighboring countries.”
Russian online dating services were able to increase their audience in 2022 against the backdrop of the departure of competitors: Mamba speaks of an increase of 20%, Teamo – by 30%, VK Dating – by 73%. However, there was no serious outflow from Tinder, since the application is still available in the App Store and Google Play for Russia, and premium services can be paid through account replenishment in iTunes, as well as promotional codes that are sold on marketplaces, analysts noted.
Read more about this in the article. “Loneliness brightened up without money”.
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