There is a shortage of couriers in the market
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The average salary of couriers in Russia in the first quarter of this year reached about 55 thousand rubles. per month. The capital’s couriers remain the highest paid, but their salary has practically stopped growing, but in some other regions it was raised by 12-13%. The purchase-and-delivery service is gaining popularity across the country, and companies that provide it are experiencing a shortage of couriers, exacerbated by a decrease in the flow of labor migration and the struggle for personnel with the construction industry.
In the first quarter of this year, in Russia as a whole, the highest salary for couriers was expectedly in Moscow – 60.4 thousand rubles. per month, which is 4% more year-on-year, calculated the Salary Index, which studied 8 thousand vacancies. However, according to the annual dynamics of the increase in wages, Moscow was in the very last place. The most noticeable increase in January-March was observed in Siberia (by 13% year-on-year, up to 55.7 thousand rubles per month) and in the Urals (by 12%, up to 55.3 thousand rubles, respectively).
In the north-west of the country, including St. Petersburg, in the Volga region and in the south of Russia, year-on-year growth was at the level of 8%, up to 56 thousand rubles, 51.2 thousand rubles. and 50.6 thousand rubles. per month, respectively. In the Far East, couriers received an average of 6% more in January-March than a year earlier, up to 55.3 thousand rubles. per month, in the center of the country – by 5%, up to 50.7 thousand rubles.
A surge in the growth of the “last mile” delivery market, that is, to the end consumer, began during the quarantine during the pandemic in Moscow and a number of large cities. This forced delivery services, courier services, marketplaces, retailers to increase the payment of deliverers. After the pandemic, the market continued to grow. According to the Association for Electronic Communications, at the end of 2022, the volume of this segment grew by 21% year-on-year, to RUB 1.7 trillion.
Now the popularity of delivery services has reached other cities, which has led to increased demand in the regions for courier services, Sbermarket explains. In addition to Moscow and St. Petersburg, the lack of deliveries is now particularly noticeable in Omsk, Chelyabinsk, Krasnoyarsk, Khabarovsk, Kazan, Samara, Izhevsk and Ufa, adds the head of Yandex. Delivery” in Russia Tembot Kerefov. As a result, Galina Kezikova, HR Director at Courier Service Express, adds that in a number of regions the level of income offered to couriers already exceeds that offered in the capital.
Thus, according to Mr. Kerefov, in June, the payment of order deliverers in Novosibirsk increased by 39% yoy, in Krasnoyarsk – by 22%, in Ufa – by 24%.
Wildberries, without naming the city, told Kommersant that in 2022 the income of marketplace couriers increased by a third: now their average salary is 120 thousand rubles. per month, at the peak of the season – 250 thousand rubles.
In the Vkusvill network, whose orders are delivered by 7-9 thousand couriers, they say that the income of an actively working courier at the peak of demand is on average 5-7 thousand rubles. in a day. Ozon is one of the few retailers that told Kommersant that in the first quarter, the average income of their deliverers remained almost unchanged compared to the second half of 2022, although the marketplace now needs additional couriers in a number of cities.
The demand for couriers is also growing in the catering market. In “Yandex. Food, they say that the volume of orders per hour carried out by deliverers has increased one and a half times.
In 2022, the number of courier vacancies in the country increased by 113% year-on-year, to 300,000, and by 33% in five months of 2023, says Galina Kezikova, citing HeadHunter data. This situation is typical for all industries, none of them has a surplus of personnel, says Alexei Zakharov, president of Superjob.ru. But the shortage of couriers this year has worsened even more, Ms. Kezikova insists. The reason is the ongoing competition for personnel with the construction industry, the reduction of labor migration from neighboring countries, as well as the launch of delivery services for orders outside the city, which fueled demand, she explains.
The current situation has led to an increase in the cost of attracting couriers for services and retailers. According to Tembot Kerefov, in Moscow, for example, this indicator quadrupled over the year, in St. Petersburg – by 40%. In general, for companies in the country, this cost has tripled, and somewhere even quadrupled, adds Galina Kezikova. “But the race for couriers can’t last long,” she says. This, according to her, will lead to a decrease in the profitability of delivery services, which some companies have already faced.
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