The parent structure of Alfa-Bank became a co-owner of the ticket operator Kassir.ru
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The parent structure of Alfa-Bank, AB Holding, became a co-owner in the Kassir.ru ticket operator with a 25% share, follows from SPARK-Interfax data. As of August 8, 62.75% in Kassir.ru – National Ticket Operator LLC belongs to Evgeny Finkelstein, 25% – to JSC AB Holding, another 12.25% – to Nadezhda Solovieva. Revenue of the Kassir.ru group for 2022, including Radario (ticketing platform and marketing service, 60% – from Kassir.ru), amounted to 1.4 billion rubles, turnover – 11.3 billion rubles.
That Alfa-Bank getting ready to receive a blocking stake in the ticket aggregator for Kassir.ru events, it became known at the end of July. The transaction amount, according to unofficial data, could exceed 1 billion rubles. Market participants and experts noted that Alfa-Bank is not new to the entertainment segment, but there is no specialized service in its ecosystem. The integration of Kassir.ru, in their opinion, will allow the bank to attract a new audience, and Kassir.ru to get a strong partner for further development.
In 2018, the parent company of Tinkoff Bank TCS Group acquired 40% in the same Kassir.ru. In February 2019, the group’s share decreased to 17.5%, then increased to 35%, and in August decreased again to 29.13%. In July 2021, TCS Group withdrew from Kassir.ru, returning the share to Mr. Finkelstein.
The total turnover of ticket sales to theaters, circuses, concerts and sporting events in 2022 amounted to 70-120 billion rubles, said Yevgeny Safronov, editor-in-chief of the InterMedia news agency, specifying that the industry “has not developed a unified calculation methodology.” According to his forecast, in 2023 the market will reach 100-150 billion rubles.
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