The great return to form of Galeries Lafayette

“Galeries Lafayetteeveryone’s department store»: it is with this slogan that the group returned, on August 21, with television spots. A way to turn the page on two difficult years, weighed down by the health crisis and its share of store closings and intensive telework. A way also to signify an evolution. Galeries Lafayette are moving forward again, but not as before.

In 2019, the Chinese provided a third of the turnover of the store on boulevard Haussmann, in Paris, the flagship of the group. Although representing half of the attendance at the time, the French could have the impression of no longer being the core target. The pandemic, by causing the disappearance of Chinese customers, has reversed the situation.

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“We put more emphasis on local customers. For this, we have invested in marketing, and carried out major transformations in the store., explains the general manager, Nicolas Houzé. Fourth floor dedicated to footwear…