The founder of “Teremok” said that Coca-Cola will now be sold under the brand name “Dobry Cola”
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The division of the Coca-Cola company in Russia was renamed Multon Partners (Multon Partners LLC), reports Interfax with reference to the data of the Unified State Register of Legal Entities. Now the renamed “Coca-Cola HBC Eurasia” will produce a drink under the brand name “Dobry Cola”. This was announced by the founder of the Teremok fast food chain Mikhail Goncharov.
“We have received notice from Coca-Cola that the drink will now be called Dobry Cola, the one that was previously Coca-Cola. We will try to sell it,” Mr. Goncharov said at a press conference, according to the agency. He suggested that sales would be based on the popularity of the Dobry juice, which is produced by the Multon company.
In May, The Coca-Cola Company CEO James Quincy did not rule out complete withdrawal from the Russian market due to a military operation. Early March Coca-Cola suspended activities in Russia.
Read more about sales of Coca-Cola in Russia – column Anatoly Kostyrev, Deputy Editor of the Consumer Market Department of Kommersant.
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