The first ASP store with a range of Adidas and Reebok opened in Moscow – Kommersant
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The first store of the ASP chain has opened in the Belaya Dacha outlet in Moscow, which sells Adidas and Reebok products, reported TASS head of the marketing department of Lestate (develops ASP) Ilya Komissarov.
He previously announced that the store will open today, December 9, at 10:00 Moscow time. According to the agency, the area of the outlet is 1014 square meters. m. According to Mr. Komissarov, there are now 768 items in the store, the assortment will expand slightly, but the number of brands will remain unchanged. He added that ASP will open other stores, but did not specify when or where this would happen.
Mr. Komissarov told Kommersant on December 6 that Lestate will develop a network of mono-brand stores with goods from Adidas and Reebok under the guise of ASP. He clarified that the number of stores under the ASP guise is still being discussed, and the expansion of the retail network will be gradual.
More details in the material “Brands are returning to the shelves”.
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