The European Commission obliged Tinder to explain the difference in prices for premium services
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Tinder has committed to better inform European users about why prices for its premium dating service vary across users. In particular, the service has undertaken to inform consumers that discounts on paid services are determined automatically using the company’s algorithm, the statement says. statement European Commission.
European regulators, including the European Commission, the Consumer Protection Cooperation Network and the Swedish Consumer Agency, have been in talks with Match Group (owner of Tinder) for almost two years to stop personalized pricing without properly informing users about the practice. Failure to inform users is contrary to European consumer law. In addition, the European Commission notes, until April 2022, Tinder determined the price of premium services depending on the user’s age, again without notifying users of the dating application about this.
The parties agreed that by mid-April Tinder will begin notifying all users about the presence of an algorithm that determines prices for paid services of the service. At the same time, the very practice of determining different prices for services is not illegal and the service will maintain a personalized approach in this matter.
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