The European Commission accused Google of violating the rules of competition in the advertising market

European Commission (EC) notified Google that considers the American company guilty of violating the antitrust laws of the European Union. The EC suspects that the company may have taken advantage of its dominant position in the publisher’s ad server and online ad-purchasing software markets to charge customers higher fees for services.

Started in 2001 as a result investigations Google’s advertising business The European Commission came to a preliminary conclusion that the company “gives preference to its own online advertising services to the detriment of competing ad technology providers, advertisers and online publishers.”

Formerly The Wall Street Journal informed, citing its own sources, that the regulator may ask Google to sell part of its advertising business. Digital advertising is Google’s main source of income. It brings the American corporation about 80% of annual revenue. However, as the sources of the newspaper note, such a scenario is unlikely and, most likely, the regulator will limit itself to a fine.

For what the IT giant must pay the states $ 391.5 million, read the material “Google agreed to compensation“.

Kirill Sarkhanyants