The EU is preparing to accuse Google of violating the rules of fair competition in the advertising market – Kommersant
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The European Commission is ready to file a formal complaint against Google on Wednesday, June 14, accusing the company of violating EU antitrust law in the digital advertising market. This is reported with reference to its own sources. Bloomberg.
According to sources The Wall Street JournalThe European Commission intends to accuse Google of “abusing its role as one of the largest brokers, suppliers and online auctioneers of digital advertising on third-party websites and applications.” Investigation Google’s advertising business has been underway since 2021.
At the same time, according to the newspaper, the regulator will ask Google to sell part of its advertising business. And digital advertising is Google’s main source of income. It brings the American corporation about 80% of annual revenue.
However, according to the sources of the newspaper, such a scenario is unlikely, and, most likely, the regulator will limit itself to imposing a fine on the American company.
Neither Google nor the European Commission commented on reports of a pending complaint.
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