The daughter of the founder of “B.Yu. Aleksandrov” will launch its own production of curds
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Ekaterina Alexandrova, daughter deceased in 2020, the founder of the brand of glazed curds “B. Yu. Alexandrov” Boris Alexandrov, will launch a new plant in Russia. He will produce dairy products, including glazed curds, under her father’s brand, she said. Forbes. The plant is scheduled to be launched in the first half of 2023.
Ms. Alexandrova stated that the capacity of the enterprise will be about 300 tons of raw milk processing per day. She did not disclose the amount of investment, as well as the location of production. Ekaterina Alexandrova specified that an existing dairy plant would be purchased for the launch. Several other partners and investors will also take part in the financing, their names are unknown.
Ms. Aleksandrova assured that the plant would produce products using technologies developed during her father’s lifetime. However, according to her, “some ingredients” will be changed. It intends to present its products in large grocery chains.
In June, cheese curds “B. Yu. Alexandrov” was renamed to “A. Rostagrocomplex. Ekaterina Alexandrova filed lawsuits to the company “Rostagrokompleks”, which was the main operating legal entity of the plant for the production of curds. The plaintiff demanded to reimburse 1.49 billion rubles. losses incurred by it, later the amount increased to almost 7 billion rubles. She claims that “Rostagrokompleks” illegally used the trademarks “B. Yu.Aleksandrov.
About the trial – in the material “Kommersant” “Cheese will go like clockwork”.
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