“Tasty – and that’s it” will open restaurants in cities with a population of less than 300 thousand people
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The Vkusno-i Tochka restaurant chain has changed its strategy and will start opening restaurants in Russian cities with a population of less than 300,000 people, Alexander Govor, owner of the chain, said. He clarified that now Tasty – and the point has 862 establishments, but soon their number will increase to 900.
In particular, a chain restaurant will open in Irkutsk in the near future. “Then we will go to cities where there are one hundred and two hundred thousand inhabitants. Previously, they tried not to go where there were less than three hundred thousand. Now we are changing the strategy,” Mr. Govor said in an interview with TASS. He did not specify what the changes are related to.
McDonald’s in May 2022 announced about leaving the Russian market. The assets of the network were bought by Alexander Govor, it was renamed into “Vkusno – and that’s it.” The first restaurants in Russia opened in June of the same year. Revenue “Vkusno – and that’s it” in 2022 decreased by 2.3%.
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