Take That and N’Sync are back with new songs
[ad_1]
The boy bands of the nineties are alive for profit again
Two intriguing pop renaissances are poised to provide the global music industry with another nostalgic harvest. It so happens that in recent years the production of boy bands and girl bands has been delegated to South Korea, but the idea of shaking off the dust from the pale-faced legends of the genre has already provoked sobs from fans and the clinking of coins.
The recent American MTV awards ceremony was remembered not so much for the routine distribution of trophies as for the appearance of the N’Sync quintet on stage with its original lineup. Justin Timberlake, Jaycee Shaze, Lance Bass, Chris Kirkpatrick and Joey Fatone drove Taylor Swift into a slight panic by presenting her with a prize for the next video (in her youth, the future pop diva was a terribly fan of this boy band), and then hinted that their next appearance will no longer be with someone else’s award, but with their own new music.
We’re talking about just one song so far, called Better Place, but the frequency with which the term “reunion” is being uttered probably indicates the seriousness of the intentions of the pop legends of the nineties. “This song will be a love letter to our fans,” Justin Timberlake wrote on his social networks and also showed the band recording in the studio. The last time the quintet met for a musical occasion was in 2001. A year later, Justin Timberlake left the group to pursue an enviable career in music and film, and the others also tried to strike out on their own. They recorded songs, appeared in TV series and TV shows, invested money in various areas, got married and raised children. And so we decided to get together again under the N’Sync logo.
On the other side of the Atlantic, members of another boy band that rocked in the nineties came to life. Take That have been operating as a trio lately. Robbie Williams takes part in the lives of his colleagues only from time to time and does not tour with them, Jason Orange, apparently, decided to stay away from the group, and now the band’s brand is carried by Gary Barlow, Howard Donald and Mark Owen. The band released new single Windows last week, have an album ahead and are touring the UK and Ireland in April.
Unlike N’Sync, the members of Take That did not remain silent for such a dramatic period. They quickly broke the bank in the nineties and quickly collapsed. Robbie Williams became a big artist, and the rest, having suffered a little with solo albums, decided to reassemble the group. It turned out that they were missed so much that in the summer of 2011, Take That packed Wembley eight times, thus putting to shame all the big stars who were previously considered the kings of stadiums.
In the new century, the group released five albums, but their music hardly made it into the news, which, however, did not cancel the successful trade in nostalgia. The five-year silence has probably alarmed everyone concerned, but now you can exhale, wait for the release and maybe even try to buy a ticket to the concert.
The decision of the members of two trained boy bands to return to the musical carousel clearly does not defy logic. This year will probably be a record year for revenue in the civilized music industry. Global streaming has brought enviable royalties back into the business, and the concert enthusiasm of the public turns tours into events with some kind of defiant capitalization.
The fate of N’Sync and Take That’s future albums may be difficult to predict (fans of these artists are no longer at the age to play their favorite tracks around the clock), but live performances may well become big events. Neither America nor Europe produces boy bands now. Apparently, in the era of promotion through social networks, it is easier to promote one artist than a company. Groups of this kind gather, perhaps, only in Korea, but they are unlikely to be created for an audience over twenty-five years of age. However, moms and dads also want to dance, and given that adults’ wallets are usually thicker than youth’s, the temptation to perform as long as possible is relevant for everyone who can still get on stage. N’Sync and Take That are doing it very cheerfully so far.
Newspaper headline:
No longer boys
[ad_2]
Source link
