Social network TikTok in Russia for the first time ceased to be profitable – Kommersant
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At the end of 2023, the TikTok social network ceased to be profitable for the first time: its net loss amounted to almost 427 million rubles. with a profit of 530 million rubles. a year earlier. For the entire period of submitting its reports to the Federal Tax Service since 2020, the company previously went into a loss.
Last year, TikTok’s revenue also decreased – 3.4 times, to approximately 681 million rubles. in annual terms. In 2022, this figure was about 2.36 billion rubles, reports TASS with reference to data posted in the Federal Tax Service database.
TikTok has restricted the uploading of new content and the ability to broadcast live for Russian users after it introduced criminal liability for spreading fake news about the Russian army. In 2022, according to Mediascope, the number of followers of top TikTok bloggers will remain the same has not decreased. As of October 2023 TikTok occupied third place in popularity in the Russian Federation with an audience of 67.6 million people.
How the Russian advertising market lives – in the material “In wide format”.
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