Salaries in the service sector increased by 20%
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Salary offers for working Russians have increased by almost 20% since the beginning of 2024. Most of all in the field of beauty and health, writes Izvestia with reference to data from the Rabota.ru portal. In this segment, the remuneration of craftsmen over the winter increased by almost a third.
Experts note that employers are willing to pay more and more under the pressure of several negative factors at once: a shortage of personnel, the development of certain sectors of the economy and high inflation, says Alexey Zakharov, president of the SuperJob portal: “On average, salaries always grow approximately at the level of inflation. Who can catch up with inflation? First of all, the state is the largest employer.
It prints money and indexes the salaries of those who work for it, which is a huge number of people. Following the state is the commercial sector, and then wages catch up with inflation for those who are able to pay them. Those who are unable to do so go bankrupt because their economy does not work out if they cannot raise prices for their services and goods.”
In addition, the labor market itself is now experiencing a serious structural breakdown, explained the director of the Institute for Economics of Growth. Stolypin Anton Sviridenko: “The structure of the labor market is constantly changing, because new technologies create new professions, and old ones disappear. Now this process has greatly intensified. The structure of the labor market is also changing; in the same trade, digital devices appear that reduce the need for cashiers, and it is no longer cashiers that are needed, but a person who can service these devices.
In any case, any sector, from trade and services to manufacturing, will try to reduce labor costs, not only because wages are rising, but also because it is very difficult to find people. There is currently a shortage of personnel in the service sector: demand is growing, there is solvency, and, of course, there is pressure on the market. It is already completely impossible to find a person at the old rates.”
But employers cannot endlessly increase wages; sooner or later this will push the business beyond profitability, economists remind. Including in the beauty industry, this is a rather sensitive topic, since manicurists or hairdressers cannot increase their productivity along with an increase in remuneration.
In the next three years, services in the field of beauty and care for clients will become significantly more expensive, while the quality will noticeably decrease, predicts Igor Stoyanov, a member of the Association of Enterprises and Beauty Industry Professionals, owner of the Persona network of image laboratories: “The fact that the Russian beauty business was more profitable and better than the world market, it was connected only with the fact that the entire market worked on a piece-rate basis, and all the craftsmen were interested in their percentage, which depended directly on the quality of their services.
That is, the better I work, the more return and regular clients I get, the more I and my employer earn. But due to the fact that we are now squeezed within the framework of a labor shortage, and we will have to move from piecework to labor relations, I think that prices will be high, as in Europe, and the quality will be mediocre. You can learn how to file nails in two to three weeks, hairdressing in a year or two, as well as high-quality massage. Therefore, cheap, low-professional services like manicure and pedicure will suffer less, and they will be able to train replacement people faster.
The changes will most affect highly qualified areas – cosmetology, aesthetics, massage, body work, hairdressers. Eyebrows, eyelashes, nails – everything that people do more often will benefit.”
After the beauty and health sector, salaries increased most among workers in the service segment, by 21% in January-February, writes Izvestia. According to Rosstat data for 2023, the average monthly nominal salary in the country exceeded 73.7 thousand rubles, which is 14% more than it was in 2022. Meanwhile, Rosstat does not publish the median salary, and, according to Sberindex estimates, half of Russians received no more than 52 thousand rubles last year. per month.
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