Russia’s largest online retailer Wildberries enters the Chinese market
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The fact that Wildberries plans to enter the Chinese market was told to Vedomosti by a source familiar with the plans of the online retailer. According to him, the marketplace has already begun negotiations with potential partners. The attention of the owners of Wildberries to the Middle Kingdom is also confirmed by the data of the open registry of the Chinese Trademark Office: Wildberries has registered its brand in China, and in all 45 classes of the International Classification of Goods and Services. A spokesperson for the online retailer declined to comment. A request to the Chinese Ministry of Commerce went unanswered.
Registration of a trademark in the territory of a particular country implies the potential intention of the company to enter its market, or at least block the possibility of third parties seizing the company’s trademark, explains Alina Akinshina, CEO of Online Patent.
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